Embracing Style At 50 & Beyond: Why Midsize Fashion is My Passion

When it comes to fashion, one thing I’ve learned after more than eight years of running Allison’s Addicts Boutique is that style has no age limit. I was a midsize fashion blogger over 40 and can now say I'm a midsize fashion blogger over 50 and I know firsthand how the fashion industry has often overlooked women like us—those of us who fall somewhere smack in the middle between the straight and plus-size categories, and especially those of us embracing our style in the second half of life. Well, I’m here to change that narrative!

Why Midsize Fashion Matters
Being a midsize woman in the fashion boutique world sometimes feels like standing in the gap—where standard sizes don’t always fit right, and plus-size options aren’t always quite what you need. As a boutique owner, I’ve spent years curating pieces that cater to nearly *every* body, and I’m proud to offer all of our clothing in a broad range of sizes, from small through plus. I believe that fashion should make you feel confident, comfortable, and fabulous, no matter your size or age.

Fashion isn’t just for the teens and 20-somethings—we women over 50 still want to look on-trend, but we also value comfort and pieces that work with our bodies, not against them. That’s where my expertise as both a boutique owner and midsize fashion blogger comes into play. I’m constantly on the lookout for styles that are not only age-appropriate but also exciting, on-trend (vs. trendy), and most importantly, *wearable*.

Defining My Personal Style
So what does being a midsize fashion blogger over 50 look like for me? It’s all about finding that balance between current trends and timeless pieces. Whether I’m styling our beloved Judy Blue bootcut jeans or selecting the perfect oversized sweater or kimono for fall, I’m always thinking about how to create outfits that work for real women. My approach is all about versatility—pieces that can transition from work to weekend, from day to night, and from one season to the next, on any size.

I’ve spent nearly a decade helping women discover their personal style, and I understand the challenges of dressing a midsize figure. I get it because I live it. Every piece I bring into the boutique has been thoughtfully chosen with my customers (and myself!) in mind. Whether you’re looking for something cozy and casual or polished and more professional, I’ve got you covered.

Style Tips for Midsize Women Over 50
Here’s a little secret I’ve learned over the years: It’s all about confidence. The key to looking fabulous at any age or size is feeling good in what you’re wearing. Here are a few tips I swear by:

1. Embrace Fit and Comfort: You don’t have to sacrifice style for comfort. Brands like Judy Blue are perfect examples of denim that fits and feels great, especially when it comes to flattering our curves.
2. Play with Layers: Layering isn’t just for practicality—it adds dimension and interest to your outfits. A great jacket or cardigan over a simple base like a tee and jeans can take your look to the next level. Always bring in a third piece!
3. Accentuate Your Best Features: Whether it’s a defined waist, long legs, or strong shoulders, don’t be afraid to highlight what you love about your body. I love pieces that offer structure and subtle shaping without feeling restrictive.
4. Don’t Be Afraid of Trends: Just because you’re over 50 doesn’t mean you have to shy away from trends. It’s all about picking the ones that work for your personal style and comfort level. Bootcut jeans, bold patterns, and chunky boots are all trends that I’m loving this fall and they truly have no age limit.
5. Invest in Timeless Pieces: While trends come and go, having a few timeless staples in your wardrobe makes styling so much easier. I always recommend investing in pieces like quality pair of jeans in a variety of washes, classic blazers in neutral colors, and, of course, a few go-to handbags that will never go out of style.

Wrapping It Up
Fashion should be fun, no matter your age or size. As one of the few midsize fashion bloggers over 50, I’m here to represent women who want to embrace their personal style while feeling comfortable in their own skin. I’ve dedicated my boutique and my blog to making sure that women like me—like us—have access to stylish, versatile, and inclusive pieces that work for our lives.

So, if you’ve ever felt like fashion doesn’t cater to you, think again. At Allison’s Addicts Boutique, I believe you can look and feel amazing at any age, in any size. Join me on this journey of discovering style after 50—because, my beauties, we’re just getting started!